sTARTUp Day visited us and had a chat with Martin about the problem from which the startup was born, what’s the key to success and this enormous growth and how to stay realistic during this crazy ride.
What is Fractory?
Fractory is an automated on-demand manufacturing platform, which helps to streamline the industrial outsourcing process and guarantees evenly high quality and service. The platform brings together engineers in need of production and machinery owners with free capacity. The goal of Fractory is to become one of the best-known names in the European manufacturing industry over the next five years.
How did you start with Fractory? Was it rather easy or difficult? What were the main obstacles?
Naturally, the beginning was difficult, and it actually still is. But together with my excellent co-founders, Joosep Merelaht and Rein Torm, whom I have known for over a decade, we have conquered all the difficulties and will continue to do so.
We set out to solve a problem, which I as a mechanical engineer experienced for years. I was fed up with endless number of emails, phone calls and waiting for answers to but down a production order. At the same time, I knew that both sides, customers and manufacturers, have the information that is needed not to eliminate this senseless manual work.
I have to admit that the beginning was the hardest. If you get the ball rolling, then you just have to carry on. We all worked for long days and Fractory’s idea was not moving ahead. With a lot of effort, we made an exceptionally bad prototype, but thanks to that we got into Startup Wise Guys accelerator, where the real work began.
Even after the first product was launched, we couldn’t celebrate just yet. The manufacturing industry is a very traditional and demanding sector, where you have to put a lot of effort into proving yourself as a company, no matter how good the product is. Luckily, we are not doing this alone anymore. We have a strong team of 9 experts, whom I cannot praise enough and who have contributed so much to the development of our company.
What has helped you to get where you are today?
Stubbornness and equally stubborn companions. We are all guys, who do not take “no” for an answer. We are not stupid either and together we can always find a solution. Since we are all from different fields and have different interests we improve each other constantly. For me personally, dissatisfaction is an excellent driving force.
I have a need to constantly improve something, to learn something, to change something. Nothing is ever perfect. But you have to approach this urge with a bit of caution to not get lost in it. You have to know how to celebrate the smallest of victories, so you could set out on another conquest.
What are your three truths?
If you want something, take action. Waiting leads nowhere. You got to grab the bull by its horns and tackle it.
Make a decision. Thinking, considering and researching are great, but they are not very useful if not followed by decisions. Of course, decisions have to be thought through, but I follow the principle that they have to be made as early as possible. Even wrong decisions are better than staying indecisive. The worst case scenario is that I learn why that decision was wrong and gain knowledge to make the right one.
Be positive. Not only with other people, but with everything else as well. I try to stay positive and rational in every situation. I have learned, that even in the most unfavourable situation, the worst thing I can do is lose my temper. The best solution can arise only from a positive approach.