Company & Team

Why Are We Here?

The manufacturing industry is fragmented resulting in a lot of inefficiency and waste.

Our mission is to guide manufacturing to become sustainable. And sustainability means more than green. We do this by continuously finding ways to improve efficiency, accessibility and quality for the sake of manufacturing, leaning on our three pillars of sustainability:

Environmental sustainability

  • Maximising the everyday use of available machinery
  • Using the right machine for the specific job
  • Reducing material waste by order aggregation
  • Keeping manufacturing close to the customer

Economic sustainability

  • Decreasing prices for customers by matching a supplier with the right skills
  • Increasing revenues for suppliers by forwarding jobs suitable for them
  • Saving alternative time for our clients and suppliers
  • Managing risk for all parties by taking responsibility for the process

Social sustainability

  • Working alongside universities to improve engineering education
  • Supporting non-profit engineering projects
  • Speaking in public to raise awareness about the sector
  • Working with manufacturing organisations to build an environment for growth

The Solution

A cloud manufacturing platform that connects engineering companies with the manufacturing market in real-time, allowing engineers and purchasing managers to make the switch from data collectors to decision-makers.

Using Fractory’s platform, engineers can access a wide range of manufacturing methods just by uploading their CAD files. Our algorithm chooses a manufacturing partner best suited for the job taking prices, location, required materials and manufacturing methods into account.

At Your Service

Fractory is truly a service from engineers to engineers. Our international team includes more than 80 members with half of them having a mechanical engineering background. The other half includes specialists in IT, finance and marketing.

Martin Vares

Martin Vares – CEO

One of the founding members of Fractory whose own experience in the manufacturing industry led to the inception of the company. Named in Forbes 30 Under 30 in 2020 for the achievements in Cloud Manufacturing.

Joosep Merelaht

Joosep Merelaht – Chief Business Development Officer


As a co-founder of our startup and a seasoned expert in economics, Joosep has a background in guiding multinational corporations towards achieving their business goals. This blend of entrepreneurial insight and experience has led Joosep to drive our company’s strategic growth.


Sales Team

Ashley Hickling

Ashley Hickling – Regional Sales Manager

Phone: +4478 1765 2678 Email

Ashley has more than a decade of sales and account management expertise with Stanley Black and Decker as well as Klaxon Signals. He is bringing his experience to the table to make sure all of Fractory’s customers get the attention and know-how they need from our Sales Engineers.

Mark Kerwin

Mark Kerwin – Key Account Manager

Phone: +4475 9381 7902 Email

A mechanical engineer who likes to bring out his talents, whether he is helping corporate clients organise serial production or hobbyists fulfil their DIY projects.

Johnny Ly

Johnny Ly – Key Account Manager

Phone: 075 1122 0473 Email

Johnny has experience programming CNC laser, plasma and tube cutters as well as machining centres. Besides that, he has moved around in the industry, working as a draughtsman, metrology engineer, project manager, etc. His experience as a metrology engineer in the medical sector is especially handy in his role at Fractory, as he knows exactly how to achieve even the tightest of tolerances.

Abdelrahman Eldokmak

Abdelrahman ElDokmak – Account Manager

Phone: +4475 9382 0548  Email

Abdelrahman is an MSc graduate from the University of Liverpool in Advanced Mechanical Engineering. He has previously honed his engineering skills as a mechanical engineer at an aviation company as well as Samsung. Abdelrahman joined us to put his passion for helping people to use by aiding you with your projects.

Jaafar Thabit

Jaafar Thabit – Account Manager

Phone: +4479 1560 7691  Email

Jaafar Thabit is a BSc Mechanical Engineering graduate from the University of Salford. Through working in industrial engineering, technical customer support, and sales, he has developed his skills and expertise. He aims to take advantage of his analytical skills and attention to detail, along with his enthusiasm, to best complete the project at hand.

Helen Gardner

Helen Gardner – New Business Development Manager


With over 15 years of experience in sales and business development, Helen has a natural talent for fostering new client connections. As a key player at Fractory, Helen is driving expansion through identifying new customers and generating revenue.


Connor McQue

Connor McQue – Sales Development Representative


With four years of experience in sales, Connor is dedicated to assisting customers with their needs and striving to understand how Fractory can simplify processes for them.

Ethan Rogers

Ethan Rogers – Lead Generation

Phone: +4475 1650 7213 Email

Ethan is our onboarding specialist, smoothing the transition from legacy workflows to online procurement processes. He is happy to explain everything about our system, capabilities, etc. Just ask him.


Ops Team

Margus Laanemets

Margus Laanemets – Global Operations Manager


Margus is a mechanical engineer with over 10 years of experience in the industrial sector. His extensive experience in managing various projects is useful for clients to find the most suitable solution in the form of production methods.

Connor Thompson

Connor Thompson – Project Engineer


Connor has 4 years of experience in the CNC industry before moving on to a sales role which he realised he had a passion for. Now he’s combining the two roles to provide you with support and assistance for your CNC projects.

Gioell Rivera

Gioell Rivera – Project Engineer


Gioell is a driven engineer with previous experience in the laser fabricating industry. He is now looking to bring his knowledge and expertise from a legacy method of procurement to the revolutionary service that Fractory provides.

Conor Mc Daid

Conor Mc Daid – Quoting Engineer


Conor has 4+ years of experience in industrial engineering, having entered the workforce after getting his BEng with honours. A background in the manufacture of quarrying machinery allowed him to gain extensive knowledge in different manufacturing methods from metal cutting and bending to making the final assemblies along with welding, painting, etc.

Adam Kitson

Adam Kitson – Production Coordinator


Although well-versed in the world of metals, Adam differs from the bunch of mechanical engineers by having a degree in civil engineering instead. His insights into the construction sector have aided us in providing a better overall service for our customers.

Ed Russell

Ed Russell – Logistics Coordinator


Ed handles everything related to logistics. Our platform gives you a lead time and Ed makes sure that the parts actually arrive on time without any hiccups on the way.

Tanel Suurkivi

Tanel Suurkivi – Reclamation Engineer


Tanel, with a background in mechanical engineering, brings over 7 years of experience in the automotive sector, where his primary focus was on problem-solving and manufacturer process improvement. His prior experience enables him to swiftly address production issues and maintain efficiency.

Luke Mason

Luke Mason – Quality Engineer


Luke has operated as a laser and press brake operator, so knows the ins and outs of the production process. His objective is to make sure the manufacturing side of things goes smoothly by taking care of everything that needs attention during and after the production phase, including quality control.


Network Team

Villem Hion

Villem Hion – Global Supplier Network Manager

Phone: +4475 8841 8279 Email

Villem has been with Fractory for years in different roles, giving him an excellent overview of customer needs. He is now in charge of building the international supply chain network to maintain and increase the supply chain’s reliability and flexibility.

Lars Lind-Hansen

Lars Lind-Hansen – Regional Supplier Network Manager

+4478 9702 1573 Email

Lars is a time-served engineer with a BEng (Hons) in Mechanical Engineering. Lars worked for a large industrial pump manufacturer for 22 years in various roles, both customer-facing as well as production and supply chain roles. He also has experience within the bespoke automation industry. Following the arrival of his children, he spent 5 years running his own business designing and making furniture and homeware products.

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